METLIFE BLIMP PROGRAM CELEBRATES 20 YEARS SINCE MAIDEN VOYAGE
NEW YORK, October 25, 2007
MetLife, Inc. (NYSE: MET) will celebrate the 20th anniversary of the maiden voyage of the MetLife blimp program on October 27, 2007. The blimp program, a major part of MetLife’s brand marketing mix consists of two blimps, "Snoopy One" and "Snoopy Two," as well as a celebratory blimp, "Snoopy Three." The blimps, which are the most recognized blimps in the United States, according to a MetLife advertising awareness study, provide aerial television coverage for sporting, news, and special events.
During the birthday weekend of the MetLife blimp program, MetLife blimps will be slowly cruising above, in full force, capturing overhead shots of NFL games across the U.S.
Event* |
Location |
Blimp |
Date |
Network |
Air Time - ET |
Jacksonville@TampaBay |
Tampa Bay,FL |
Snoopy 1 |
10/28 |
CBS |
4:05 PM |
Houston@San Diego** |
TBD |
Snoopy 2 |
10/28 |
CBS |
4:05 PM |
Indianapolis@Carolina |
Charlotte,NC |
Snoopy 3 |
10/28 |
CBS |
1:00 PM |
*Subject to change and weather permitting. **The location, date and time of this game are pending due to the wildfires inSan Diego. |
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MetLife, Inc. is a leading provider of insurance and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement & savings products and services to corporations and other institutions. For more information, please visit www.metlife.com.