METLIFE AUTO & HOME® TO OFFER INSURANCE PROGRAM TO FAMILY CIRCLE AND LADIES’ HOME JOURNAL SUBSCRIBERS
New York, NY, November 13, 2012
Meredith Corporation (NYSE: MDP) and MetLife Auto & Home jointly announced today that qualified subscribers to two of Meredith’s most well-known publications will be able to insure their homes and automobiles with group discounts. Subscribers of both Ladies’ Home Journal and Family Circle will be offered the opportunity to apply for insurance coverage provided by MetLife Auto & Home and other leading insurance carriers.
"The millions of women we reach through our Family Circle and Ladies' Home Journal brands are passionate about all things pertaining to their home and family," said Nancy Weber, executive vice president and chief marketing officer at Meredith Women's Network. "We’re excited to be able to offer them an opportunity to participate in this program."
"This relationship with a leading publisher like Meredith provides MetLife Auto & Home a unique opportunity to serve subscribers of two iconic publications that have histories of deep engagement with their audiences," said David Brennan, vice president, US Sponsored Direct Business at MetLife.
As part of the program, qualified subscribers also will be able to secure insurance protection for other items, including rental properties, condos, boats, motor homes and RVs. Additionally, those subscribers may have access to other value-added features such as convenient payment options, identity protection services, personalized service, and superior driver discounts. Insurance availability, coverages, and discounts vary from state to state.
"We’re pleased to offer subscribers some of the most comprehensive auto and home insurance coverage available, at competitive group rates," noted Brennan. "Not all auto and home insurance policies are the same, and we encourage subscribers to review their current policies to ensure that they have the right amount of coverage and the features to fit their needs."
The outreach to subscribers will be undertaken by several Meredith business units including the Meredith Women’s Network, Meredith Xcelerated Marketing, and Consumer Marketing.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray, EatingWell and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give 100 million consumers content they desire and to deliver the messages of its advertising and marketing partners.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, experiential and international marketing.
ABOUT METLIFE AUTO & HOME
MetLife Auto & Home is a brand of Metropolitan Property and Casualty Insurance Company and its affiliates. Metropolitan Property and Casualty Insurance Company is one of the nation’s leading personal lines property and casualty insurance providers, with more than 2.7 million policies in force. MetLife Auto & Home is also a part of MetLife, Inc. (NYSE: MET), a leading global provider of insurance, annuities, and employee benefit programs, serving 90 million customers in over 50 countries. For more information, visit www.metlife.com.
Coverage, rates, and discounts are available in most states to those who qualify.